Ajax Amsterdam is not immune to the financial strain caused by the COVID-19 pandemic, but they will not be strong-armed into cut-price deals for their players in the upcoming transfer window, chief executive Edwin van der Sar said.
‘No discount’: Van der Sar Insist Ajax won’t be bullied in the transfer market
The Dutch club has built a reputation as the ‘talent factory’ of European football over the last two decades and earned about 150 million euros ($161.7 million) last summer as Frenkie de Jong and Matthijs de Ligt secured high-profile moves to Barcelona and Juventus, respectively.
“In January last year, people said we were going to lose seven or eight players but we lost only two key members,” Van der Sar told Reuters.
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“The big clubs such as Bayern Munich have said the benchmark fee will go down in the next few transfer windows. But it’s easier for them to say because they are the buyers.
“Of course, the 150 million-200 million euros transfers are gone. But I think there is still a lot of value for players who come from Ajax. Well educated, experienced in winning and playing European football.”
Ajax has agreed to sell playmaker Hakim Ziyech to Chelsea in a deal worth 40 million euros, while midfield dynamo Donny van de Beek, left-back Nicolas Tagliafico and goalkeeper Andre Onana are on the radar of clubs in England, Germany, and Spain.
Van der Sar said there would be no fire sale this year.
“Last year, we made verbal agreements with Onana, Tagliafico, Van de Beek to stay another season and then we look to help each other and find the next step in their careers. Nothing has changed,” he added.
“There won’t be a 50% discount. The clubs can forget about that.”
‘No discount’: Van der Sar Insist Ajax won’t be bullied in transfer market